BLOOMFIELD, NY -- "You know who you are" is the motto, or at least one of them, at Mark Mansfield's soon-to-open brewery in the town of Bloomfield, just west of Canandaigua.
The brewery itself is called Irish Mafia Brewing Co., which has ruffled a few feathers, Mansfield admits. "I'm proudly Irish,' he says, adding he didn't intend to offend anyone.
He'd rather talk about the brewery and the beer, anyway.
Irish Mafia plans to open its tasting room at the intersection of Whalen Road and Routes 5 & 20 in Bloomfield around Oct. 1. It'll be the second brewery near that location: The three-year-old Nedloh Brewing Co. is just down the road.
Irish Mafia will start out with four core beers: Mighty Ego IPA; Devoted Double IPA; Impetuous Irish Red Ale and Irish Loyalty Stout.
At first, those four will be brewed and packaged in cans at the War Horse Brewing Co. located in Three Brothers Wineries & Estates near Geneva. When it opens, Irish Mafia will have its own small-scale equipment to test out recipes and produce small batches.
Eventually, Irish Mafia will build its own large brewhouse and bring production to Bloomfield.
As you might expect with a brewery with "mafia" in the name, the partnership with Three Brothers is about family connections. Three Brothers and War Horse are co-owned by Dave Mansfield, Mark's brother. (That makes Mark one of the "Three Brothers," though he is not an owner).
War Horse's experience gave Mark Mansfield the idea to open his brewery before having all his own brewing equipment in place. For almost ten years, War Horse had its beers made under contract at CB Craft Brewers in Honeoye Falls. War Horse didn't open its own brewhouse -- after a $4 million investment -- until 2016.
"We can have beer, and have it out in cans, and build the brand while we put all the other pieces together," Mark Mansfield said.
Irish Mafia will serve what general manager Courtney Dolan calls "elevated pub food" with an Irish influence. It will also have 24 taps, serving its own beers and those from around the Finger Lakes.
Supporting the other nearby breweries is part of the plan, Mark Mansfield said.
"We want to be part of the Finger Lakes beer community," he said. "And, if you come in, and you don't like our beer, try one of the others. There will be something you like."
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Don Cazentre writes about craft beer, wine, spirits and beverages for NYup.com, syracuse.com and The Post-Standard. Reach him at [email protected], or follow him at NYup.com, on Twitter or Facebook.