PITTSBURGH & CHICAGO--(BUSINESS WIRE)--In support of its Vision “To Be the Best Food Company, Growing a Better World,” The Kraft Heinz Company (NASDAQ: KHC) today announced a new program inviting shoppers to join the fight to end global hunger by supporting their favorite brands. Through participation at retail stores and on social media, select brands will donate up to 20,000 meals each day to Rise Against Hunger, an international hunger relief organization that delivers food and aid to the world’s most vulnerable populations.
The program, known as “Feed Your Family, Feed The World,” leverages signature brands from the Kraft Heinz product portfolio including Kraft, Heinz, Capri Sun, Oscar Mayer, Maxwell House, Country Time and Philadelphia, to drive meal donations.
“At Kraft Heinz, we pride ourselves on providing consumers with delicious, nutritious foods, yet we know so many people around the world still go to bed hungry every night,” said Nina Barton, Senior Vice President of Marketing, Innovation and R&D at Kraft Heinz. “’Feed Your Family, Feed The World’ is an opportunity for everyone to make an impact in the fight to end global hunger by simply feeding their own families and shopping their favorite brands.”
How it Works
Kraft Heinz will automatically donate 15,000 meals each day of the program, with an additional donation of up to 5,000 meals dependent on social media participation.
Fans nationwide can give a meal through “Feed Your Family, Feed The World” during the program timeframe (April 25-May 15, 2017) by engaging on social media in the following ways:
- Retweet a featured recipe shared daily on @kraftrecipes Twitter using #feedtheworld2017
- Incorporate Kraft Heinz brands into everyday photos using the “Food Your Photo” generator, found at www.KraftRecipes.com/feedtheworld
- Snap and share a photo with one of the Kraft Heinz mascots in New York April 26-27 on Twitter, Facebook or Instagram using #feedtheworld2017 #donate
- Participate in on-the-ground “Feed Your Family, Feed The World” regional events and activities with retail partners and the iconic NUTmobile and Wienermobile
Kraft Heinz beloved brand mascots – Kool-Aid Man, Mr. Peanut and the Ketchups – will take over Times Square in New York City on April 27 to kick off the program, canvassing for a great cause and encouraging fans to donate a meal by snapping and sharing photos, which will then be projected seven stories high on the NASDAQ building.
“Hunger affects nearly 800 million people around the world, and it doesn’t have to exist,” said Rod Brooks, President and CEO of Rise Against Hunger. “By working together, we can end hunger in our lifetime. Thanks to Kraft Heinz, we can all be involved in providing life-changing nutrition by taking a few simple actions.”
In addition to engaging fans on social media, Kraft Heinz will work with retail partners to drive awareness for the program at all points of sale through in-store displays, special offers and local events.
For more information, mealtime inspiration, to donate a meal using the Kraft Heinz “Food Your Photo” generator and track donations on an interactive heat map in real-time, visit the “Feed Your Family, Feed The World” content hub: www.kraftrecipes.com/feedtheworld and follow Kraft Recipes on Twitter with @kraftrecipes.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
ABOUT RISE AGAINST HUNGER
Rise Against Hunger (formerly Stop Hunger Now), an international hunger relief organization based in Raleigh, N.C., works to implement immediate and long-term solutions to hunger worldwide. With program locations in 20 U.S. cities and five international offices, Rise Against Hunger has engaged volunteers to package more than 318 million nutrient rich meals for distribution to 74 countries around the globe. To find out more about Rise Against Hunger’s efforts to end hunger worldwide, please visit www.riseagainsthunger.org.